How to Leverage 520 Valentine’s Day with Influencers in China
On May 20th, Chinese people are celebrating 520 Valentine’s Day. There are several Valentine’s Day in China, from Qixi Day to White Day. And 520 is one of them, especially strong among the local Gen Z. Why? Because in Mandarin, 520 is pronounced “wǔ èr líng” which sounds very similar to “wǒ ài nǐ” (“I …
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