Have you ever wondered how influencers are referred to in China? With a unique cultural and digital landscape, the world of Chinese influencers is thriving, presenting a myriad of opportunities for brands and foreign influencers looking to enter the market. If you want to enter it successfully with an influencer marketing agency in China, you …
Have you ever wondered who holds the reins in the realm of luxury bag trends in China? Meet Liang Tao, more famously known as Mr. Bags. Garnering over 7 million followers on social media, Mr. Bags is the connoisseur, the critic, the influencer who has the luxury bag industry leaning towards his every word. Mr …
Mr Bags, the Most Influential KOL for Luxury Bags in China Read More »
In fashion, the most famous Chinese influencers change every year. For 2023, we have compiled a list of the top 8 Chinese fashion influencers by TopKlout. These individuals have been recognized for their immense influence on the fashion industry in Xiaohongshu (Little Red Book). As well as their ability to captivate audiences with their personal …
On May 20th, Chinese people are celebrating 520 Valentine’s Day. There are several Valentine’s Day in China, from Qixi Day to White Day. And 520 is one of them, especially strong among the local Gen Z. Why? Because in Mandarin, 520 is pronounced “wǔ èr líng” which sounds very similar to “wǒ ài nǐ” (“I …
How to Leverage 520 Valentine’s Day with Influencers in China Read More »
Companies and brands are adapting to the fast-paced realm of digital marketing with a local influencer marketing agency in China. They are seeking innovative ways to amplify their brand presence, particularly in the vibrant and expansive Chinese market. One strategy gaining significant traction is reaching out to Chinese celebrities and influencers. For this, there is …
How to Reach Influencers and Celebrities in China? Read More »
In the mesmerizing and ever-changing universe of high fashion, there is one star that consistently shines with unparalleled radiance: Liu Wen. Liu Wen is a Chinese top model. Her groundbreaking journey is not merely a tale of glittering runways and high-profile collaborations. It’s a narrative of transformation, cultural representation, and standing up for one’s beliefs. …
Bilibili is a video platform primarily known for its ACG (Anime, Comics, and Games) content. The “Chinese YouTube” is quickly becoming the go-to destination for brands targeting China’s Gen Z audience. With a massive user base and an increasingly diverse range of content, the platform offers unique opportunities for brands to engage with this highly …
Guide on How to Leverage Bilibili with Influencers Campaign {2023} Read More »
Have you ever wondered how Arab influencers are faring in the Chinese market? With the increasing popularity of social media platforms, Arab influencers in China have a unique opportunity to tap into a new and unexplored audience. The current landscape shows that few Arab influencers have gained a significant following in China. If you match …
Arab Influencers in China: How they are Gaining Popularity Read More »
Celebrities and public figures are on the central stage. And they can face some controversy or backlash from time to time. If you want to maintain a positive public image worldwide and clean a controversy around your personal branding online here are personal branding crisis management tactics explained step-by-step. This guide is focusing on China. …
Personal Branding: How to Handle Crisis Management Online Read More »
Virtual influencers have been making waves in recent years, with some gaining millions of followers and landing lucrative brand collaborations. Ayayi is a leading virtual influencer in China. She experienced a meteoric rise to fame based on the concept of the metaverse. However, as the metaverse hype faded, so did AYAYI’s popularity. What we can …
The Fall of the Virtual Influencer AYAYI in China (2023) Read More »
