Administateur

Mr Bags, the Most Influential KOL for Luxury Bags in China

Have you ever wondered who holds the reins in the realm of luxury bag trends in China? Meet Liang Tao, more famously known as Mr. Bags. Garnering over 7 million followers on social media, Mr. Bags is the connoisseur, the critic, the influencer who has the luxury bag industry leaning towards his every word. Mr …

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Top 7 Fashion Influencers in China

In fashion, the most famous Chinese influencers change every year. For 2023, we have compiled a list of the top 8 Chinese fashion influencers by TopKlout. These individuals have been recognized for their immense influence on the fashion industry in Xiaohongshu (Little Red Book). As well as their ability to captivate audiences with their personal …

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How to Leverage 520 Valentine’s Day with Influencers in China

On May 20th, Chinese people are celebrating 520 Valentine’s Day. There are several Valentine’s Day in China, from Qixi Day to White Day. And 520 is one of them, especially strong among the local Gen Z. Why? Because in Mandarin, 520 is pronounced “wǔ èr líng” which sounds very similar to “wǒ ài nǐ” (“I …

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How to Reach Influencers and Celebrities in China?

Companies and brands are adapting to the fast-paced realm of digital marketing with a local influencer marketing agency in China. They are seeking innovative ways to amplify their brand presence, particularly in the vibrant and expansive Chinese market. One strategy gaining significant traction is reaching out to Chinese celebrities and influencers. For this, there is …

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Who is Liu Wen the No 1 Chinese Model?

In the mesmerizing and ever-changing universe of high fashion, there is one star that consistently shines with unparalleled radiance: Liu Wen. Liu Wen is a Chinese top model. Her groundbreaking journey is not merely a tale of glittering runways and high-profile collaborations. It’s a narrative of transformation, cultural representation, and standing up for one’s beliefs. …

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Guide on How to Leverage Bilibili with Influencers Campaign {2023}

Bilibili is a video platform primarily known for its ACG (Anime, Comics, and Games) content. The “Chinese YouTube” is quickly becoming the go-to destination for brands targeting China’s Gen Z audience. With a massive user base and an increasingly diverse range of content, the platform offers unique opportunities for brands to engage with this highly …

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Arab Influencers in China: How they are Gaining Popularity

Have you ever wondered how Arab influencers are faring in the Chinese market? With the increasing popularity of social media platforms, Arab influencers in China have a unique opportunity to tap into a new and unexplored audience. The current landscape shows that few Arab influencers have gained a significant following in China. If you match …

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personal branding crisis management guide

Personal Branding: How to Handle Crisis Management Online

Celebrities and public figures are on the central stage. And they can face some controversy or backlash from time to time. If you want to maintain a positive public image worldwide and clean a controversy around your personal branding online here are personal branding crisis management tactics explained step-by-step. This guide is focusing on China. …

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The Fall of the Virtual Influencer AYAYI in China (2023)

Virtual influencers have been making waves in recent years, with some gaining millions of followers and landing lucrative brand collaborations. Ayayi is a leading virtual influencer in China. She experienced a meteoric rise to fame based on the concept of the metaverse. However, as the metaverse hype faded, so did AYAYI’s popularity. What we can …

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