The Fall of the Virtual Influencer AYAYI in China (2023)
Virtual influencers have been making waves in recent years, with some gaining millions of followers and landing lucrative brand collaborations. Ayayi is a leading virtual influencer in China. She experienced a meteoric rise to fame based on the concept of the metaverse. However, as the metaverse hype faded, so did AYAYI’s popularity. What we can …
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