Fashion

Top 7 Fashion Influencers in China

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In fashion, the most famous Chinese influencers change every year. For 2023, we have compiled a list of the top 8 Chinese fashion influencers by TopKlout. These individuals have been recognized for their immense influence on the fashion industry in Xiaohongshu (Little Red Book). As well as their ability to captivate audiences with their personal …

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How to Bring Exposure to your Fashion Brand with ‘OOTD’ Trend in China?

2 Comments / Fashion, Little Red Book / By

When you log on to social media such as Little Red Book or Douyin in China, there is always one fashion hashtag coming back: OOTD. What is exactly OOTD? The term OOTD means “Outfit Of The Day” and is used by netizens to describe a fashion outfit or a daily look. If you are an …

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