Have you ever wondered how Arab influencers are faring in the Chinese market? With the increasing popularity of social media platforms, Arab influencers in China have a unique opportunity to tap into a new and unexplored audience. The current landscape shows that few Arab influencers have gained a significant following in China. If you match …
Arab Influencers in China: How they are Gaining Popularity Read More »
Virtual influencers have been making waves in recent years, with some gaining millions of followers and landing lucrative brand collaborations. Ayayi is a leading virtual influencer in China. She experienced a meteoric rise to fame based on the concept of the metaverse. However, as the metaverse hype faded, so did AYAYI’s popularity. What we can …
The Fall of the Virtual Influencer AYAYI in China (2023) Read More »
Dior, the French international luxury fashion house, has always been at the forefront of innovation and adaptation. With a rich history dating back to 1946, Dior has maintained its prestigious status in the fashion world. They are continually exploring new avenues to connect with their audience. For Dior, Bilibili in China was one key. In …
How the Luxury Brand Dior is Leveraging the Power of Bilibili in China Read More »
As virtual influencers continue to capture the attention of audiences worldwide, leading technology companies are finding innovative ways to collaborate with them. Huawei, a renowned smartphone brand, has joined forces with the top virtual influencer in China, 洛天依 (Luo Tianyi) to promote their Nova 7 series. Luo Tianyi: A Symbol of Virtual Influencer in China …
The Creative Huawei Collaboration with the Virtual Influencer Luo Tianyi in China Read More »
When you log on to social media such as Little Red Book or Douyin in China, there is always one fashion hashtag coming back: OOTD. What is exactly OOTD? The term OOTD means “Outfit Of The Day” and is used by netizens to describe a fashion outfit or a daily look. If you are an …
How to Bring Exposure to your Fashion Brand with ‘OOTD’ Trend in China? Read More »
For French influencers trying to broaden their audience in China, understanding the complexity of the local social media world is essential. “Upon which platform should I launch?” is one of the very first questions they need to figure out, a query of top importance. Looking into this friendly guide uncovers China’s most celebrated online platforms, …
French Influencers in China: What Social Media Platforms are they Famous on? Read More »
