fashion

Top 7 Fashion Influencers in China

In fashion, the most famous Chinese influencers change every year. For 2023, we have compiled a list of the top 8 Chinese fashion influencers by TopKlout. These individuals have been recognized for their immense influence on the fashion industry in Xiaohongshu (Little Red Book). As well as their ability to captivate audiences with their personal …

Top 7 Fashion Influencers in China Read More »

How to Promote Effectively Your Brand on Xiaohongshu? (2023)

The world of fashion and luxury has found a new haven in China’s booming social media landscape. Among numerous platforms, Xiaohongshu (Little Red Book) stands out as a powerful influencer, capturing the hearts and minds of millions of users. How to use Xiaohongshu? Here are 8 tips to promote your brand on Xiaohongshu: Official Posts …

How to Promote Effectively Your Brand on Xiaohongshu? (2023) Read More »

How to Bring Exposure to your Fashion Brand with ‘OOTD’ Trend in China?

When you log on to social media such as Little Red Book or Douyin in China, there is always one fashion hashtag coming back: OOTD. What is exactly OOTD? The term OOTD means “Outfit Of The Day” and is used by netizens to describe a fashion outfit or a daily look. If you are an …

How to Bring Exposure to your Fashion Brand with ‘OOTD’ Trend in China? Read More »