In fashion, the most famous Chinese influencers change every year. For 2023, we have compiled a list of the top 8 Chinese fashion influencers by TopKlout. These individuals have been recognized for their immense influence on the fashion industry in Xiaohongshu (Little Red Book). As well as their ability to captivate audiences with their personal …
Companies and brands are adapting to the fast-paced realm of digital marketing with a local influencer marketing agency in China. They are seeking innovative ways to amplify their brand presence, particularly in the vibrant and expansive Chinese market. One strategy gaining significant traction is reaching out to Chinese celebrities and influencers. For this, there is …
How to Reach Influencers and Celebrities in China? Read More »
Virtual influencers have been making waves in recent years, with some gaining millions of followers and landing lucrative brand collaborations. Ayayi is a leading virtual influencer in China. She experienced a meteoric rise to fame based on the concept of the metaverse. However, as the metaverse hype faded, so did AYAYI’s popularity. What we can …
The Fall of the Virtual Influencer AYAYI in China (2023) Read More »
The world of fashion and luxury has found a new haven in China’s booming social media landscape. Among numerous platforms, Xiaohongshu (Little Red Book) stands out as a powerful influencer, capturing the hearts and minds of millions of users. How to use Xiaohongshu? Here are 8 tips to promote your brand on Xiaohongshu: Official Posts …
How to Promote Effectively Your Brand on Xiaohongshu? (2023) Read More »
When you log on to social media such as Little Red Book or Douyin in China, there is always one fashion hashtag coming back: OOTD. What is exactly OOTD? The term OOTD means “Outfit Of The Day” and is used by netizens to describe a fashion outfit or a daily look. If you are an …
How to Bring Exposure to your Fashion Brand with ‘OOTD’ Trend in China? Read More »
For French influencers trying to broaden their audience in China, understanding the complexity of the local social media world is essential. “Upon which platform should I launch?” is one of the very first questions they need to figure out, a query of top importance. Looking into this friendly guide uncovers China’s most celebrated online platforms, …
French Influencers in China: What Social Media Platforms are they Famous on? Read More »
