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4 Top Fashion Influencers on Bilibili to Know in 2023

Step right into the vibrant world of fashion, where every day brings a new trend, and style never goes out of vogue. Today, we’re taking a closer look at the top 4 fashion Bilibili influencers, China’s leading video-sharing platform. These talented creators are not only transforming the fashion scene but also inspiring millions with their …

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How the Luxury Brand Dior is Leveraging the Power of Bilibili in China

Dior, the French international luxury fashion house, has always been at the forefront of innovation and adaptation. With a rich history dating back to 1946, Dior has maintained its prestigious status in the fashion world. They are continually exploring new avenues to connect with their audience. For Dior, Bilibili in China was one key. In …

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How to Promote Effectively Your Brand on Xiaohongshu? (2023)

The world of fashion and luxury has found a new haven in China’s booming social media landscape. Among numerous platforms, Xiaohongshu (Little Red Book) stands out as a powerful influencer, capturing the hearts and minds of millions of users. How to use Xiaohongshu? Here are 8 tips to promote your brand on Xiaohongshu: Official Posts …

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The Creative Huawei Collaboration with the Virtual Influencer Luo Tianyi in China

As virtual influencers continue to capture the attention of audiences worldwide, leading technology companies are finding innovative ways to collaborate with them. Huawei, a renowned smartphone brand, has joined forces with the top virtual influencer in China, 洛天依 (Luo Tianyi) to promote their Nova 7 series. Luo Tianyi: A Symbol of Virtual Influencer in China …

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How to Bring Exposure to your Fashion Brand with ‘OOTD’ Trend in China?

When you log on to social media such as Little Red Book or Douyin in China, there is always one fashion hashtag coming back: OOTD. What is exactly OOTD? The term OOTD means “Outfit Of The Day” and is used by netizens to describe a fashion outfit or a daily look. If you are an …

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French Influencers in China: What Social Media Platforms are they Famous on?

For French influencers trying to broaden their audience in China, understanding the complexity of the local social media world is essential. “Upon which platform should I launch?” is one of the very first questions they need to figure out, a query of top importance. Looking into this friendly guide uncovers China’s most celebrated online platforms, …

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